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IKEA reuses a classic spot
IKEA shows off the possibilities of its catalogue
IKEA highlights the possibilities of furnishings
Strategy’s 2017 Nice List: Part 1
In the News
Tech in Action: IKEA turns its boxes into toys
An AR app helps parents and kids make good use of what's leftover when a piece of new furniture has been put together.
Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
IKEA picks Hill+Knowlton for PR
The retailer's in-house team will work with the agency to develop and execute a national communications strategy.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Back page: Smoke this page
DentsuBos pays homage to Leo Burnett's creative trailblazers.
Social reality check
Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.
2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year's list shifts its marketing toward CSR.
Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop's designs to the next level.
Design AOY Silver: Social by design
Rethink is using a social-first strategy to ensure effective designs hit social media channels.
IKEA explores the possibilities of good deeds
A new social video brings the importance of the little things into the retailer's new brand platform.
IKEA’s ‘Cook This Page’ picks up a Grand Clio
The Leo Burnett-led campaign adds another win following success in Cannes.
Why IKEA’s new AR app is different
The furniture-focused app is a glance into the possibilities offered by Apple's ARKit.
Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
Cannes 2017: ‘Fearless Girl’ ends the week on top
Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a "cat's whisker."
Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile
Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.