RBC’s effort to empower Canada’s young workforce
Black & Abroad wants to send Black travellers ‘back to Africa’
Canada Goose focuses on human bonds in first holiday campaign
Kronenbourg opens creative hub in hipster haven
In the News
The Agency A List: Initiative
The transforming Toronto agency is growing brands through culture
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
AToMiC 2019: Innovate to integrate
Cossette and Initiative found creative ways to get the word out about SickKids and Wendy's.
Travel Alberta names new agencies
C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a "destination brand."
Up to the Minute: Oasis names new VP creative
Plus, NKPR wins Beck Taxi assignment, Google unveils machine learning ad tool, and more news you may have missed.
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
A third of Canadian millennials find brands annoying
What's more, only 26% consider brands an important part of their lives.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
Kobo shows off its passion
The e-reader company has kicked off "Reader's Passion," a global branding campaign with a heavy investment in TV.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC's recent decision to shut down Ally Financial accounts.