Scotties shouts its curling support
In the News
Dino Bianco to take over as Kruger CEO
The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
2018 MOY: Keeping the momentum
Kruger's brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.
2017 Strategy Awards: Cashmere confronts shy bladders
Devices that live-streamed music were installed in public washrooms to break the silence.
Sustainability is about specifics for Kruger
Steven Sage says being vague helps no one, even when you fall short on meeting your goals.
Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Scotties adds coffee to the package
The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.
Scotties’ Chinese New Year plans
The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.
Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.
Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
Cause + Action Awards: Cashmere celebrates 10 years of cause couture
The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.
CASSIES Silver: SpongeTowels soaks up sales growth
Thanks to a campaign starring the "Sponge Pockets" characters, the brand has seen major growth in the last six and a half years.
CASSIES Bronze: Scotties thinks outside the box
The tissue brand designs its way to the top.
Cashmere adds pink to its compassionate fashion statement
The Kruger Products brand uses coloured bathroom tissue to ramp up awareness of its support for the Canadian Breast Cancer Foundation.