In the News
LCBO picks Lg2 as new AOR
The crown corp consolidates two previously separate assignments with the agency's Toronto office.
Baycrest brings The Brain Project into the LCBO
A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.
LCBO launches holiday gifting assistant
The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.
Corner Office Shifts: Head of LCBO to step down
A round-up of senior-level changes you may have missed.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
LCBO will handle weed sales in Ontario
The government will be the sole source of cannabis in the province through a web platform and 150 standalone stores.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Steam Whistle pays homage with packaging
The beer brand introduces a new limited-time "Retro Lunch Box" for its tall can format.
Ontario announces grocers permitted to sell wine
Shoppers will have less to whine about as sales will extend to grocery retailers in October.
LCBO adds KBS to agency roster
The shop will lead creative for 13 campaigns during the organization's in-store promotional periods.
Delivery wars: Urbery bets on trust
How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.
Razorfish hires omni-channel-focused director
The agency has hired Indigo's Jim Reynolds to bring client-side experience to its growing digital retail offering.
Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year's conference.