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Canadian Tire forges ahead with “We All Play for Canada”
Mini-Wheats fights the cold with hot milk
Paderno debuts new brand platform
Check it out: Sounds of the Stampede
In the News
Leo Burnett names new president
Ben Tarr joins the agency's leadership team after three years at Huge.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
Who snagged an AToMiC Award?
Winners from Wednesday's gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.
Campbell selects Publicis Groupe
Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.
Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
Back page: Smoke this page
DentsuBos pays homage to Leo Burnett's creative trailblazers.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
Jordan Doucette joins Leo Burnett Chicago
Taxi Canada's co-CCO heads to the U.S. to lead creative work on the agency's Kellogg's account.
David Kennedy to leave Leo Burnett for Bell
The agency's COO will be taking over marketing for the telco's mobile business as Claire Gillies joins The Source.
Leo Burnett adds to creative team
Four new staff have been hired in Toronto following recent business wins.
Leo Burnett picks up AAA assignment
The agency will create a new platform for one of the automobile club's largest and innovation-focused regional affiliates.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada's design reputation.