In the News
2018 MOY: Marie-Claudel Lalonde’s winning odds
The Loto-Quebec marketer's bet on entertainment-based millennial marketing is paying out in spades.
CASSIES Silver: This is why you should play Lotto 6/49
Sid Lee helped the lottery brand regain relevance in Quebec.
Cossette, Sid Lee win new assignments in Quebec
Cossette received a tech mandate for Tourisme Montréal and will split the Loto-Quebec work with Sid Lee.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu's campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
Next Media Stars: Charland remixes online to launch a new Loto-Quebec game
The strategic digital planner at Carat makes interesting use of online video to promote a game that's played in-store.
BBR stays as Loto-Quebec sponsorship AOR
The Bleublancrouge win comes following an agency review that has also seen it take on media buying and planning duties for the Loto-Quebec sponsorship business.