In the News
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
Shopper Innovation Awards: Louisville Slugger hits a home run
To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.
Top Cannes contenders: Cyber
With an extended deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
Louisville slugger creates digital home run derby
The baseball equipment-maker and Taxi are using an online game to promote a new bat.