In the News
Mars and Wrigley brands unite
A 10-year-old acquisition culminates in a single business with some of the world's biggest candy brands.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Tapping into taboos
MaRS's Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.
Tangerine creates new tech incubator
The bank has teamed up with Ryerson University on a new space for fintech startups.
Creative Report Card: New brands on the block
Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.
Taking the long view of consumer habits
MaRS's Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.
BBDO represents Canada at FAB
The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.
Coffee Crisp’s survival guide
Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.
Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
Proximity creates a dog party for Misfits
Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it's made for sharing.
From chemical tracking apps to new ways to listen to music, Critical Mass' Matt Di Paola finds breakthrough ideas outside agency walls.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.