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In the News
Mass Minority launches brand measurement tool
The agency's Brand Attraction Monitor gauges how values are performing compared to competitors.
Mass Minority bolsters tech capabilities with Dynamic Mind
The agency has partnered with the digital development shop to expand its offering.
Mass Minority expands across departments
New hires in client service, design and data have joined the agency in Toronto.
Mass Minority names new chief strategy officer
Jack Perone returns to Canada with a focus on integrating the agency's proprietary technology into its clients' business.
Up to the Minute: McMillan grows its strategy team
Plus, Mass Minority signs four new clients and Engine Digital adds Justine Yu as a senior digital analyst.
CASSIES Silver: Stonemill takes it slow
A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..
Mass Minority hires its first president
Brent Rivard joins from New York's Anomaly to help tighten operations at the company.
Mass Minority makes two senior hires
A pair of new AOR assignments brings new leadership in creative and client services.
Up to the Minute: The Hive wins a lottery
Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.
Israel Diaz joins Jackman Reinvents
The former Y&R CCO takes the chief creative and design officer role following the departure of Brett Channer.