McDonald’s
Company Info
Brand
Ranking 2017
2016 Rank
#22Address:
Toronto
1 McDonald's Place
Toronto ON, M3C 3L4
Phone: (416) 443-1000
Vancouver
4400 Still Creek Drive
Burnaby BC, V5C 6C6
Phone: (604) 294-2181
Montreal
1325 TransCanada Highway
Dorval QC, H9P 2V5
Phone: (514) 685-4411
Agency Partners 2017
The Work
McDonald’s puts friendship at the core of recruitment
Strategy’s most read of 2018: Brands
AOY Gold and Design AOY Silver: Cossette VS. everyone
The Big Mac of food currencies
In the News
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McDonald’s goes green with new concept restos
The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.
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Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
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2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger 'hauled' home the Grand Prix.
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2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
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Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what's next for him and an industry in flux.
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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AToMiC 2019: When diversity and advertising collide
DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.
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Overheard at Ad Week NY
Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.
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McDonald’s to expand McCafe concept
Two street-level storefronts bring the QSR's standalone coffee shop to a new urban setting.
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Cannes 2018: And the Outdoor Grand Prix goes to…
Cossette and McDonald's simple solution to crummy navigational signage just bagged the big one for Canada.
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Cossette wins double Best of Show at Marketing Awards
The agency took top honours for its work with McDonald's and SickKids.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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Digital evolution is about skills, not job titles
Marketers say it's all hands on deck when it comes to prepping for digital disruption.
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Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
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CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.
