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Mercedes tells a 360-degree story
In the News
Publicis wins global Mercedes-Benz assignment
The automaker ends its local relationship with BBDO Canada to team up with Emil.
How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
Mercedes-Benz names new head of marketing
Virginie Aubert takes over as VP of marketing from Gavin Allen.
The ride of a lifetime
As luxury auto brands offer more affordable vehicles and creative for a wider audience, they're maintaining premium status through tech and heritage.
Mercedes-Benz Canada names new head
Brian D. Fulton takes over the role of president and CEO for the automaker's Canadian operation.