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Molson wants a taste of Canada
Ontario’s well-timed message
How Team Canada won on social
Molson’s cross-country mission
In the News
Design AOY Silver: Social by design
Rethink is using a social-first strategy to ensure effective designs hit social media channels.
AToMiC 2017: High and low experiences
From green lawns to frozen rooftops, these brands pulled off winning stunts.
True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
Shopper Innovation Awards: How to keep it fresh
Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Molson Coors names new PR agency
Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.
What’s next for Molson’s rooftop rink?
The beer brand opens the rink up to the public, and prepares to launch a new "#AnythingForHockey" TV spot.
Molson Canadian’s latest grand hockey gesture
The beer brand's plans for the rooftop rink that had Toronto buzzing this week.
Lotus Awards winners revealed
A total of 153 awards were given out last night, with Rethink taking the Best in Show prize.
A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
Rethink and Molson pick up Clio Sports Grand Prix
The "Hockey Heaven" campaign was the only Canadian work to take a top prize.