Mondelez Canada’s soccer play
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Cadbury’s convenient new program
The brand tracks behaviour in a convenience store setting as part of its startup partnership program.
CASSIES Silver: Oreo gets in on the Olympic spirit
The campaign focused on athletes and sportsmanship, and boosted Q1 dollar consumption by 16.3% within three weeks.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Argyle and Strategic Objectives big winners at ACE Awards
Argyle's tuition discount campaign for Ontario earns it Best PR Campaign prize while Strategic's work on the 100th birthday of Oreo wins it Best Creative PR Campaign honours.