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Air Canada taps the emotion of flying home for the holidays
Google builds a gingerbread smart home
Budweiser’s premium approach to celebrating goals
Cineplex turns home movies into a family reunion trailer
In the News
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Children’s Wish Foundation dials up the intensity
An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.
Jean Richer joins Up Cannabis
The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.
CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.
Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Up to the Minute: Uber (not that one) changes its name
Plus: A new face at Mindshare, Wind Mobile's new shop and more news you might have missed.
The (virtual) reality of retail
To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker's Robyn Burton.
Mosaic launches influencer network
Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.