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Air Canada taps the emotion of flying home for the holidays
Google builds a gingerbread smart home
Budweiser’s premium approach to celebrating goals
Cineplex turns home movies into a family reunion trailer
In the News
View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave's Killer Bread plays on the brand's origin story to support former convicts and at-risk communities.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Children’s Wish Foundation dials up the intensity
An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.
Jean Richer joins Up Cannabis
The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.
CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.