PepsiCo
Company Info
Brand
Ranking 2017
2016 Rank
--Agency Partners 2017
The Work
Lay’s records hockey emotions
Doritos hits play on original music track
Tech In Action: Tostitos fights drunk driving
Quaker shows the rest of the picture
In the News
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PepsiCo to buy SodaStream
The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.
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Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
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MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
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Are you Insta-worthy? (column)
PepsiCo's Nancy Rooney on why social currency is a critical part of your brand's value equation.
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Demand delivery: your consumer demands it (column)
PepsiCo's Nancy Rooney on driving loyalty as the path-to-purchase shifts.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
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PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
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Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
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CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
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CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
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Up to the Minute: PepsiCo ditches procurement
Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.
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Great Scott! Pepsi Perfect is back from the future
How the soft drink brand is capitalizing on a 26-year-old product placement.
