PepsiCo
Company Info
Brand
Ranking 2017
2016 Rank
--Agency Partners 2017
The Work
Tech In Action: Tostitos fights drunk driving
Quaker shows the rest of the picture
Quaker stays true to its values
Pepsi gives fans a taste of the Stanley Cup
In the News
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
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PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
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Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
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CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
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CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
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Up to the Minute: PepsiCo ditches procurement
Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.
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Great Scott! Pepsi Perfect is back from the future
How the soft drink brand is capitalizing on a 26-year-old product placement.
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Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
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Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
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No risk, no reward
Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.
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Risky business
Which brands are proving that a calculated risk can reap big rewards?
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Coca-Cola deemed most effective brand
This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.
