Lay’s records hockey emotions
Doritos hits play on original music track
Tech In Action: Tostitos fights drunk driving
Quaker shows the rest of the picture
In the News
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
Are you Insta-worthy? (column)
PepsiCo's Nancy Rooney on why social currency is a critical part of your brand's value equation.
Demand delivery: your consumer demands it (column)
PepsiCo's Nancy Rooney on driving loyalty as the path-to-purchase shifts.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
Up to the Minute: PepsiCo ditches procurement
Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.
Great Scott! Pepsi Perfect is back from the future
How the soft drink brand is capitalizing on a 26-year-old product placement.
Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.