Tech In Action: Tostitos fights drunk driving
Quaker shows the rest of the picture
Quaker stays true to its values
Pepsi gives fans a taste of the Stanley Cup
In the News
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
Up to the Minute: PepsiCo ditches procurement
Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.
Great Scott! Pepsi Perfect is back from the future
How the soft drink brand is capitalizing on a 26-year-old product placement.
Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
No risk, no reward
Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.
Which brands are proving that a calculated risk can reap big rewards?
Coca-Cola deemed most effective brand
This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.