PC takes aim at the solitary desk lunch
PC gets the country to #EatTogether
Check it out: President’s Choice’s ‘fakery’
President’s Choice’s fashionable holiday
In the News
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
2017 Strategy Awards: PC connects consumers over food
The "Eat Together" movement highlighted the personal connections that can be made over food.
If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
Brands of the Year 2016: Leader of the pack
Here's how President's Choice spent the past 30 years challenging what it means to be a store brand.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Check it out: President’s Choice takes you abroad
New products from the brand aim to bring Canadians new tastes from Iceland and the Middle East.
Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
John St. hires three, with more to come
The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.
Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
Branded entertainment is not an ad
Buck Productions' Jim Kiriakakis hates the term branded content. It's ill-defined and overused. Time to shift your expectations.
Throwback Thursday: strategy in 1994
For our 25th anniversary, we're travelling through time. In '94 Walmart arrived and Judy John opened an agency.