Procter & Gamble
In the News
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
2017 Strategy Awards: Gain taps into scent-vertising
The brand's campaign took a playful tone by mimicking perfume ads.
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
Check it out: P&G’s Pan Am play
The CPG giant brings back "Thank You, Mom" just in time for the Games.
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.