RBC helps youth prepare for the future of work
RBC aims to make ‘Someday’ more emotive
RBC leverages Mark McMorris’ following
Check it out: RBC makes ‘somedays’ public
In the News
RBC adds to its AI knowledge
The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.
RBC expands Borealis AI to Montreal
The machine learning research lab opens a third location to take advantage of a hotbed of talent.
2017 Strategy Awards: RBC’s patriotic pledge
The brand encouraged youth across Canada to make an impact in their communities.
Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
What sets RBC’s UX design apart?
Expert analysis helps to explain why not all banking apps are created equal.
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
RBC’s new AI assistant moves money for you
Through machine learning, the bank wants Nomi to provide hands-off service and spending insights.
RBC launches two new iOS payment options
Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.
Mobile banking satisfaction on the rise
RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.
RBC launches new innovation lab
The bank's Global Asset Management division get its own dedicated team to explore its unique tech and data needs.
What makes a brand valuable?
RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ's annual report.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.