Strategy’s most read of 2018: Brands
Strategy’s most read of 2018: The Olympics
2018 Brands of the Year: RBC banks on the next generation
RBC takes a lighthearted approach in latest campaign
In the News
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
RBC launches new accelerator program
RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
Banks benefit from online investments
J.D. Power's latest ranking shows more Canadians turn to digital, but it doesn't always deliver on customer satisfaction.
Borealis AI to expand to Vancouver
The new location of RBC's artificial intelligence research lab will focus on computer vision and image recognition.
RBC opens API developer portal
Why the bank thinks making code available to third parties will help facilitate innovative partnerships and integration.
RBC adds to its AI knowledge
The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.
RBC expands Borealis AI to Montreal
The machine learning research lab opens a third location to take advantage of a hotbed of talent.
2017 Strategy Awards: RBC’s patriotic pledge
The brand encouraged youth across Canada to make an impact in their communities.
Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
What sets RBC’s UX design apart?
Expert analysis helps to explain why not all banking apps are created equal.
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
RBC’s new AI assistant moves money for you
Through machine learning, the bank wants Nomi to provide hands-off service and spending insights.
RBC launches two new iOS payment options
Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.