Reitmans taps into style habits
Reitmans’ summer style
A guessing game with Reitmans
Reitmans spins off Hyba line
In the News
Hyba stores set to close
The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.
The Quickfire: Reitmans’ new CMO talks transformation
What keeps Nicolas Gaudreau interested in fashion retail?
Jonathan Levitt leaves Reitmans
After just over a year, the retailer's brand-spanning CMO has departed.
CASSIES Silver: Reitmans pitches a younger crowd
With Tank, the brand worked to make its clothing relevant to a new audience.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a "Mystery Quest" app.
Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that's all about the right pair of jeans.
The right man for Reitmans
The retailer's new CMO Jonathan Levitt on data, his media background and what's next for retail.
Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
Thyme Maternity’s understanding campaign
The niche retailer's new ads position it as an expert on the ups and downs of pregnancy.
Reitmans names new CMO
Jonathan Levitt joins the company, which has also named a new president for its Reitmans banner.
Reitmans works it with Willow & Thread
The retailer uses real women entrepreneurs to help push its workwear line.
Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.