Rethink Breast Cancer
Rethink Breast Cancer reinvents the hotline
Strategy’s favourite campaigns of the year
Rethinking tea and sympathy
Rethink Breast Cancer modernizes its message
In the News
2017 Strategy Awards: Rethinking the cancer conversation
The Give-A-Care campaign featured custom products to help young women through treatment.
2017 Brands of the Year: Rethink rejigs the non-profit model
Up next: continental expansion and tween outreach.
Creatives’ insights: The brutal honesty behind ‘Give-a-Care’
Lg2's Chris Hirsch on what drove the project beyond the initial ask.
Cannes 2017: Canadian work wins big in Design
A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.
Cannes 2017: Cossette, FCB pick up Gold Health Lions
Lg2 is also bringing home a Lion as the first awards of the festival are announced.
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
Shopper Innovation Awards: Donations with benefits
SickKids and Rethink Breast Cancer offered donors more than the joy of giving.
Rethink Breast Cancer goes kid-friendly
An animated series, which uses the voices of children, tackles challenging conversations around cancer.
Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
Rethink Breast Cancer's new documentary reveals what it means to be high risk for the disease.
Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.
Cause marketing to the extreme
The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
Mobile: who’s doing it best
Industry experts weigh in on their favourite mobile-related executions, apps or campaigns of the past year.
Made you laugh
We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.
Rethink Breast Cancer wins at TED
The "Your Man Reminder" campaign and app, created by John St., are named one of the world's top Ads Worth Spreading.