700 - 470 Granville St.
Vancouver BC, V6C 1V5
Phone: (604) 685-8911
400 - 96 Spadina Ave.
Toronto ON, M5V 2J6
Phone: (416) 583-2178
Marketing on a grand scale
Strategy’s 2017 Nice List: Part 2
Strategy’s 2017 Nice List: Part 1
Check It Out: Go green by learning English
In the News
Rethink named AOR for Ontario Science Centre
The agency will handle strategy and creative leading up to the museum's 50th anniversary celebrations next year.
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge "emotional distance" between loved ones.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Rethink named lead agency for WestJet
The shop will handle strategy and creative as the airline continues its focus on global expansion.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Rethink becomes part of ICOM network
The agency joins the global network of independents to serve growing clients and access new business opportunities.
2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year's list shifts its marketing toward CSR.
Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
Rethink names new partner in Montreal
Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.
Agency Holiday Cards 2017
From chatbots to customized drinks and fake conference calls, here's how the industry has been spreading holiday cheer.
Rethink promotes new managing partners
Creative directors Leia Rogers and Morgan Tierney join the agency's leadership team in Vancouver.
Tech in Action: Rethink and Buttons work holiday magic
The agency pulls out all the stops to make its holiday card/chatbot as useful as possible this season.
Sports Experts can tell if you take the easy way
The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada's design reputation.