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WestJet renews Las Vegas experiential push
IKEA highlights the possibilities of furnishings
Check it Out: Little Italy avenges its soccer team
A flag to stop LGBT violence in its tracks
In the News
Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Rethink names three new ACDs
Xavier Blais and Maxime Saute are promoted in Montreal, while Pamela Rounis takes on the role in Vancouver.
Cossette wins double Best of Show at Marketing Awards
The agency took top honours for its work with McDonald's and SickKids.
Cossette is The One Show’s Canadian Agency of the Year
The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.
Rethinking retail engagement
How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.
Cause marketing gets tangible
Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
Anomaly, Rethink take Gold at Clio Sports
Projects for Budweiser and Sports Experts were among the work recognized at the awards show.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year's Shopper Innovation Awards.
Rethink named AOR for Ontario Science Centre
The agency will handle strategy and creative leading up to the museum's 50th anniversary celebrations next year.
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge "emotional distance" between loved ones.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.