Samsung takes a 360-degree view on fears
Samsung brings #GalaxyLife on tour
Samsung goes all-out for the S7
Samsung teaches emotions
In the News
Insights of the Week: The IKEA-ifying of connected homes
Plus, Canada's mixed-platform internet use tweaks one brand's marketing message.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
How to gain (or lose) influence
Ipsos' Steve Levy shows what makes or breaks an influential brand in Canada.
Samsung selects Track DDB for CRM
The shop is tasked with steering data-driven strategies for the tech brand.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
What had SXSW buzzing this year?
Why VR and Snapchat were on everyone's minds during the annual innovation conference.
Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
Inside Samsung’s new flagship
The new "Experience Store" takes an interactive approach to the brand's retail line.
Inside Samsung’s tech galaxy
The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.
Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
Science fiction tech gets a reality check
From mind control to teleportation (well, sort of) the future of marketing is here.
Samsung to open its largest store in Canada
Breaking ground in Ontario's Sherway Gardens, the brand will have an experience zone for product trial.
Turning it up for NXNE
How two of the festival's title sponsors are stepping up to reach Toronto's music lovers.