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Simplii Financial launches first-ever campaign
Scotiabank’s democratic approach to the arts
Scotiabank takes its tech message mass
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In the News
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
Scotiabank gets into open-source
The bank's PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.
Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Jeff Marshall named chief marketer for Street Capital
The former head of Scotiabank's Digital Factory joins another of the bank's alumni, Duncan Hannay.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
Ones to watch from the Canadian Startup Awards
The year's winners give marketers a hint of which companies they should be watching, both as partners and competitors.
Auto sales projected to dip in 2017
Consumers may stay off the lot, according to Scotiabank economists.
Brand Finance reveals this year’s most valuable brands
The big banks and telcos still dominate the top 10 of the annual ranking.
Scotiabank Digital Factory throws a housewarming
The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.