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SickKids dials up the intensity
Campaign of the Year: SickKids’ Better Tomorrows
SickKids unpauses the lives of patients
SickKids’ fight gets more hopeful
In the News
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
AToMiC Awards: In the moment
These cause campaigns demanded immediate action, and provided instant gratification to donors.
AToMiC Awards: Crossing platforms
TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.
Cossette adds to its creative team
Two creative directors and an ACD are among the new faces at the agency.
Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with "Better Tomorrows."
Leo Burnett repeats as Agency of the Year
DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.
AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency's evolution in the last few years has led to its first-ever AOY trophy.
SickKids leaves you breathless
Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.
Cossette wins SickKids account
The account moves to the agency after a long-term relationship with JWT Canada.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
AToMiC Awards: Cause marketing, touching consumers across channels
Technology and risk-taking earn buzz with this crop of winners.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old "real life hero" Antonio getting a surprise standing ovation will encourage viewers to have a "share of heart" as part of its expanded fundraising campaign.