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In the News
Sid Lee appoints EVP in Montreal
As part of her duties, Julie Provencal will continue overseeing several national accounts.
Up to the Minute: Zulu among Canada’s best managed companies
Plus, Chimera wins AccorHotels and The Give Agency returns for a second year.
Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Bronze: Red Barrels’ gaming diaper
The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.
Taxi hires new creative leadership in Toronto
Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency's CCOs.
A softer, more inclusive Sid Lee
CEO Bertrand Cesvet says new human-centric branding reflects the increasing importance of collaboration in the industry.
2018 MOY: Marie-Claudel Lalonde’s winning odds
The Loto-Quebec marketer's bet on entertainment-based millennial marketing is paying out in spades.
KBS wins Epica Grand Prix
The agency's design work for Innocence Canada is among 11 Canadian winners at the show.
Sid Lee Studio names new head in Toronto
Amanda Loughran will lead the agency's expanding in-house production offering in the city.
Sid Lee hires new CDs
Jennifer Rossini and Laura Stein join the agency in Toronto following new client wins and organic growth.
Cannes 2017: Five more Lions for Canada in Radio and Film Craft
John St., Cossette and Sid Lee collect more awards for the country on the festival's penultimate day.
Cannes 2017: In the jury room with Marie-Elaine Benoit
The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury.
Cannes 2017: Canadian work wins big in Design
A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.
Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile
Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.