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Phone: +1 (416) 421.4200
Axe enlists Kyle Lowry to help young men ‘stay chill’
Belairdirect gets customers out of scary situations
H&R Block brings the humour back to tax time
IGA taps into holiday cooking occasions
In the News
Starbucks picks Sid Lee
The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.
View from the C-Suite: Phivida takes cues from Red Bull
James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
National Bank opens dryer pop-up for Igloofest
The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.
Spotify holds a personalized bingo game
The music streaming service adds an experiential element to its annual "Wrapped" feature.
Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
Sid Lee announces layoffs amidst DAZN move
The agency has laid off 20% of staff in Toronto as the sports streaming service ends its relationship.
To make things better, make better things
Publisher Mary Maddever on why industry shifts haven't changed a marketer's core role: solving problems creatively.
Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
Sid Lee bolsters client services team
A new VP group account director is among the new additions to the department in Toronto.
Leger and Cossette unveil new relationship measurement tool
Ovation aims to help clients gauge their relationship with audiences along five different factors.
Sid Lee joins Free The Bid
The agency hopes to set an example and motivate investment in women directors.
Cannes 2018: Sid Lee takes Silver in Product Design
A bulletproof flag for Black Lives Matter earns the agency its first Lion of the festival.