Strategy’s most read of 2018: The Olympics
Sport Chek goes loud with Olympic disclaimer
Sport Chek busts a move in apparel
Strategy’s favourite campaigns of the year
In the News
Sport Chek opens up concept store just for kids
The retailer targets parents seeking fashion for active youth with a location at Toronto's Vaughan Mills shopping centre.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
Sport Chek opens women-focused concept store
The Calgary location is a first for the retailer as it looks to recognize its female shoppers.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
New Balance finds your stride
The brand brings its 3D scan experience for runners and other athletes to Sport Chek's newest flagship.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Check it out: Sport Chek celebrates the #GreatOnes
A new spot narrated by Wayne Gretzky uses real footage to show the power of a father's support.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors' playoff run.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Sport Chek slows down
The retailer's "spring training" platform targeted at women takes a different approach to show the path to physical betterment.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
MAOY Gold: Touché!’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
The new brand royalty
From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.