Marketing on a grand scale
Sports Experts enters the ghost business
Sports Experts’ new direction
In the News
Rethinking retail engagement
How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Sports Experts can tell if you take the easy way
The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.
Canadian Tire partners with Olympic Team
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.