Starcom Mediavest Group
Special K gets a makeover
In the News
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
AToMiC Awards: Disrupted expectations
Ikea and the Foundation Fighting Blindness messed with media to win the audience's attention.
Check it out: Special K digs in
The brand celebrates stuffing your face with its latest "#OwnIt" spot, launching its newest product line.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
BelVita starts well with V
As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.
MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
Microsoft goes big with Xbox One
The electronics co. pulls off a week-long integrated campaign highlighted by a "zombie attack" outside of a giant replica game console in downtown Vancouver.
World Wildlife Fund brings some cheerspiration
The non-profit organization is promoting Earth Hour with a multi-platform campaign that features an increased push through digital and social channels.
Canadian Club gets sophisticated
The "Join the Club" campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand's whisky.
Yellow Pages invites you to the new ‘hood
The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand's mobile offerings.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
Thinsations cuts snacks down to size
The Kraft Canada brand takes on oversized food in its new campaign.
Christine DesJardine wins top P&G brand building award
The category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.
AToMiC Tech Breakthrough
Corn Pops takes gold with "It's Popnetic," while Canadian Blood Services wins silver and History Channel's Storming Juno gets bronze.