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In the News
Subaru picks Zulu Alpha Kilo as AOR
The auto brand's previous agency, Red Urban, did not participate in the review and will soon close its office.
Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
Separating the diehards from the fakers
Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback's new campaign is for you.
High performance: Subaru dodges drones
Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand's appeal with performance vehicle lovers.
CASSIES Bronze: Subaru BRZ heats up
Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.
CASSIES Bronze: Subaru rallies families
The car co repositions its Forester SUV by appealing to its target's sporty side.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Next Big Things: The new branded content
Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.
Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Big year for candy and cars
Meet the CRC's top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.
CASSIES Gold: Subaru gets out more
The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.
CASSIES Gold: Subaru’s sexy sumos
DDB’s campaign shakes up the market and triples long-term sales.
CASSIES Bronze: WRX gets animated
DDB illustrates high-speed performance without speeding for Subaru.
CASSIES Bronze: Sexy comes standard with 2011 Forester
Subaru and DDB bring back the sumos for another quirky campaign.
AOY Silver: DDB keeps exploring – and expanding
The agency follows up two golden years with a Silver Agency of the Year finish.