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In the News
BC Dairy Association picks Taxi
Following a competitive review, the selection ends a 15-year relationship between the association and DDB.
The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
DivaCup picks Taxi as global AOR
The agency's Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Silver: Oikos dreams up a Greek promotion
Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the "Part of the Family" campaign.
CASSIES Bronze: Classico is second best
The Taxi-created "Second Only To Yours" campaign won in Packaged Goods for increasing sales in a relatively flat category.
Taxi hires new creative leadership in Toronto
Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency's CCOs.
Jordan Doucette joins Leo Burnett Chicago
Taxi Canada's co-CCO heads to the U.S. to lead creative work on the agency's Kellogg's account.
One great ride
As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.
Taxi adds Frank Macera to creative team
The CD joins the agency's Toronto office after three years at Tribal.
Taxi Montreal appoints new head of strategy
Rafik Belmesk takes on the role after having joined the agency nine months ago.
Paul Lavoie to leave Taxi
The agency's co-founder and chairman emeritus will now devote his time to his growing Beau Lake venture.