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Mark’s brings ‘well-worn’ message to everyday Canadians
Credit Karma shows the upside to progress
BC Dairy wants to get back to milk’s fun moments
DivaCup aims to start a period revolution
In the News
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Arrivals + Departures names new CCO
Jeff MacEachern has been hired to lead the agency's creative team in Toronto.
Taxi adds to leadership team in Vancouver
James Sadler returns to the agency to lead creative for the office, while Lizzie Dabous has been promoted to strategy director.
Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
BC Dairy Association picks Taxi
Following a competitive review, the selection ends a 15-year relationship between the association and DDB.
The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
DivaCup picks Taxi as global AOR
The agency's Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Silver: Oikos dreams up a Greek promotion
Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the "Part of the Family" campaign.
CASSIES Bronze: Classico is second best
The Taxi-created "Second Only To Yours" campaign won in Packaged Goods for increasing sales in a relatively flat category.
Taxi hires new creative leadership in Toronto
Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency's CCOs.
Jordan Doucette joins Leo Burnett Chicago
Taxi Canada's co-CCO heads to the U.S. to lead creative work on the agency's Kellogg's account.