OLG gets ‘way into the game’
OLG’s ‘All for Here’ gets more human
Cadbury brings back the bikes
Coca-Cola shares musical moments
In the News
Check it out: OPG goes inside the reactor
New work from The Hive gets creative with the Darlington Nuclear Generation Station.
CASSIES Bronze: Coke bottles shareable music
The Hive turned the brand's iconic bottle into a music player.
The Hive wins Peroni, Grolsch
The agency is now AOR for Asahi Canada's key brands, with more likely to enter the fold later this year.
Holiday greetings from adland
From rebranding Santa to creative advent calendars, here's a few ways agencies got into the spirit of the season.
Up to the Minute: The Hive wins a lottery
Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.
Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
Up to the Minute: Dentsu Aegis ups its data game
Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.
Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
What’s buzzing at The Hive?
Why the creative shop is now also handling sales and distribution for brands.
The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
Cheerful creatives making holiday cheer
A round-up of season's greetings from ad land to you.
Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
Cadbury’s light-generating bikes
With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.
Creatives are hungry for new blood
The Hive's Simon Creet, Y&R's Israel Diaz and JWT's Brent Choi don fat suits for the latest Portfolio Night campaign.