Doctors Without Borders embraces urgency
TIFF puts storytelling in context
L’Oreal Paris gets augmented
Visa’s infinite social push at TIFF
In the News
Are celebrity gift lounges worth it? (column)
With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.
TIFF blurs promotion and delivery of film
A new partnership with Toronto's Union Station features the best of Canada's history on screen.
True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
Your chatbot needs a helping hand: column
Eighty-Eight's Erin Bury on why brands intrigued by the buzzy tech shouldn't totally abandon the human touch.
Visa experiments with AR at TIFF
Passersby at the festival can try (and buy) movie-inspired duds at the brand's booth.
Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.
Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
Up to the Minute: The new CMA board
Plus: Rooftop's rebrand, Osheaga gets a digital agency and more news you might have missed this week.
Check it out: A feline film frenzy
Temptations' Just for Cats Festival celebrates the best in viral cat videos.
Brands swipe right
Does tapping into Tinder get you admirers or will consumers spurn your advances?
Agencies in a TIFF: matching lonely film hearts
This new site by Pound & Grain is like Tinder for movie fans.
First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
Going bigger with activations: TIFF’s repeat sponsors
L'Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto's Yonge and Bloor area.
Marketers of the Year: Marie-Josée Lamothe’s digital domination
L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.