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In the News
Ubisoft picks Lg2 as primary agency
How the agency will be working with the company's internal teams and engaging the video game industry.
Tech in Action: Beam me up, Watson
IBM's AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Up to the Minute: Public grows its leadership team
Plus: The One Show's Canadian judges, new branded content from Ubisoft and more news you may have missed.
Brands of the Year: Epic Meal Time is no longer the little guy
How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.
Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night's award show.
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
Leo Burnett Toronto wins the internet
The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.
Shopper Innovation Awards: Ubisoft brings live action to fans
To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.
Lg2 wins big at the Crea awards
The agency made a good showing at last night's award, followed by Sid Lee, which also picked up several grand prizes.
Getting to real human truth
After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.
CASSIES Gold: Ubisoft hacks a successful launch plan
"Watch_Dogs Live" saw unprecedented engagement for a free app, and drove significant game sales.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.