Let’s get integrated
In the News
Up to the Minute: Senior hires at Citizen Relations
Plus: Account wins in the PR world and more news you may have missed.
Youth marketing that pops
As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.
Taking the content lead: Mighty morphin’ media agencies
People's media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.