Axe gets delirious to reach gamers
Hellmann’s shows off its origins
Axe finds its mentors
Becel makes things simple
In the News
Axe challenges stereotypes on social
The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.
From Russia, with love
Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.
Ricardo Martin heads to Russia
Unilever's former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.
What Unilever’s #unstereotype means for Canada
The CPG company's Canadian marketing VP talks about the country's role in the initiative to end gender stereotyping.
Hellmann’s guide to sandwich anarchy
A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.
CASSIES Bronze: Unilever launches a new kind of deodorant
The #TryDry campaign took on white marks and sticky gels.
Alison Leung leaves Unilever
The long-time marketer has joined Facebook Canada as vertical lead for CPG.
Match Marketing acquires Magnet Engagement Group
The deal is the latest in Match's aggressive expansion plan over the past few years.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Axe Canada names Sid Lee AOR
What does the new agency mean for the men's grooming line? A new direction and more made-in-Canada creative, to start.