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In the News
2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
AToMiC 2019: Listening is believing
Check out award-winning work with a message from UpHouse and Union.
Tetley launches first vitamin and mineral fortified teas
The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.
Union puts its tech talent on display
The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.
The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
Union hires new director of strategy
Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Check it out: Bidding for back-to-school dollars
Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.
Best Buy’s tech goes to the dogs
The retailer is proving the emotional connection its products provide by getting a pup's eye view of the world.
Union adds to executive leadership
Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.
CASSIES Bronze: Jamieson brings convenience
Union's colourful campaign asked for only a second of your time.
CASSIES Bronze: EQ Bank leaves the branches to others
Union's campaign focused on building savings rather than retail space.
Lance Martin made CCO as Union tweaks creative team
The shop names two new creative directors as it comes out of 2016 with a handful of new clients.
Union named digital AOR for CPA Ontario
The agency wins two separate pitches to handle the body's digital advertising and redesign its web platform.
Best Buy makes you feel like a kid again
The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.