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In the News
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Walmart taps into personalization
The retailer teams up with a 3D printing company on a new holiday program.
Goody brushes up its marketing
How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Who are the most trusted retailers online?
Amazon dominated BrandSpark's Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
AToMiC Awards: Know thy audience
From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.
The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
Creating killer branded content: Five lessons from BCON Expo 2016
From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday's conference.
Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
Dumping delivery woes
How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.
Tostitos rolls up its sleeves with Walmart
To support its new Rolls! SKU, the PepsiCo brand hones in on mom's pre-shop phase on the retailer's website.
Razorfish hires omni-channel-focused director
The agency has hired Indigo's Jim Reynolds to bring client-side experience to its growing digital retail offering.
Big retailers miss the mark on local foods
A new LoyaltyOne study reveals buying local is important to most Canadians, but obstacles unrelated to price prevail.
Shopper Innovation Awards: Walmart’s flyer becomes wearable
The retailer created pajama flyers to make shopping even more convenient.