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How brands are celebrating April Fools Day
WestJet shows appreciation for one of its own
WestJet gives Christmas Miracle a global view
WestJet rebrands to reflect global ambitions
In the News
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year's Shopper Innovation Awards.
Rethink named lead agency for WestJet
The shop will handle strategy and creative as the airline continues its focus on global expansion.
Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
Corner Office Shifts: Changes at WestJet and Swoop
Plus, Shopify spots new leadership as founding executives move on.
WestJet hires chief digital and innovation officer
Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline's global expansion.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
PRAOY Gold: Edelman’s trust in the process
A "communications marketing" approach and boosting internal talent has put the agency on the podium.
Branding WestJet’s new low-cost carrier
The airline's EVP of strategy on the opportunity behind Swoop's offering.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.