In the News
Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.
Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
Country Harvest gives bread a pulse
The brand's latest product is part of its overall push to bring more life to the "under-romanced" category.
Rethink named AOR for Wonder Bread
The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.
Union named AOR for Country Harvest
The shop's first work for the Weston Bakeries bread brand will debut early next year.
The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.