In the News
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave's Killer Bread plays on the brand's origin story to support former convicts and at-risk communities.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
Ace Bakery bets on breakfast
Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.
Rethink named AOR for Wonder Bread
The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.