strategy

Y&R adds five to its creative team

Jennifer Horn — Thu, 16 May 2013 17:12:32 +0000

The Toronto agency has brings in two new creative directors, an art director and another two copywriters.

Dare Vancouver appoints new CDs

Megan Haynes — Wed, 15 May 2013 16:12:46 +0000

Former ACDs Addie Gillespie and Mia Thomsett were promoted into the roles following the departure of Rob Sweetman and Bryan Collins in January.

Global shopper marketing tour: down under edition

Strategy Staff — Wed, 15 May 2013 14:41:27 +0000

Influence Marketing's Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.

Shoppers Drug Mart launches summer campaign

Val Maloney — Wed, 15 May 2013 14:24:08 +0000

The retailer's big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.

Ruffles grills with an in-store campaign

Jennifer Horn — Wed, 15 May 2013 14:17:52 +0000

The PepsiCo brand launched the in-store "Max out your grill" campaign and contest for shoppers to win a BBQ.

Capital C’s Bennett Klein steps down as partner

Jennifer Horn — Wed, 15 May 2013 14:12:36 +0000

The creative planner will continue to work for the agency as a consultant on brand development and strategic planning.

Consumerology: Don’t tweet angry

Strategy Staff — Wed, 15 May 2013 14:06:35 +0000

Bensimon Byrne's Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.

Who’s showrooming, and how?

Megan Haynes — Wed, 15 May 2013 13:59:18 +0000

A new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.

In the aisles with The Beer Store’s Andrea Randolph

Matthew Chung — Wed, 15 May 2013 13:55:08 +0000

The VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.

Retail trends: What’s hot, what’s not

Megan Haynes — Wed, 15 May 2013 13:48:44 +0000

Shopper DDB's Jason Dubroy and Capital C's Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.