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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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2018 MOY: Marie-Claudel Lalonde’s winning odds

The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

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2018 MOY: How to hack it on the global stage

HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.