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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Cossette, Rethink big winners at AToMiC 2017

Several high-impact cause campaigns were among those that dominated last night’s awards.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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AToMiC 2017: Messing with media

Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.