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Best brand extensions of the year

Ikea’s hotel and city, Molson’s Six Pints’ Beer Academy and the ubiquitous Ryan Gosling were all notable this year.

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Best bandwagon brand: The Winnipeg Jets

The hockey team was the brand that other brands wanted to jump on board with, from Budweiser to Toyota and Frito-Lay.

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Instant brand of the year: the Red Square

Quebec’s symbol of student protest became a rallying point this year.

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Best brand finale: Zellers

The retailer ends on a high note.

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Brands of the Year: Lululemon takes local to the next level

How does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.

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Brands of the Year: Rediscovering the Loblaw story

Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.

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Brands of the Year: It’s all good at McCain

Canada’s largest food manufacturer and world leader in French fries, McCain Foods is set to complete its full product revamp in the spring of 2013, doing away with chemical-ladened ingredients.

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Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk

Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.

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Brands of the Year: CBC lives everywhere

The pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.

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2011 Brands of the Year

From a fighter to furniture to fashion, six brands delivered knockout punches.

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Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.

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Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

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Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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Vidéotron’s infinite power

From small cable company to 360-degree telecommunications powerhouse, Vidéotron has become
a force to be reckoned with in Quebec