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Buzzworthy in 2012

Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?

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Pop-culture tie-in of the year: Heart and Stroke

The non-profit’s bold zombie campaign got everyone talking about CPR.

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Best brand use of celebrity athletes: Dove & Sport Chek

These macho men were the perfect match for each brand.

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Breakout social media site of the year: Pinterest

The image-sharing website took the Internet by storm in 2012.

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Sequel of the year: BMW

Cundari’s thrilling campaign for the new M5 topped its predecessor.

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Bravest campaign of the year: McDonald’s

The fast-food chain parlayed vulnerability into global exposure.