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Cause + Action: Canadian Tire levels the hockey playing field

Through “The Big Play,” the retailer’s Jumpstart program ensures disadvantaged kids can play hockey.

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Cause + Action: CIBC runs in someone else’s shoes

The bank evolves its “Run for the Cure” with an emotional video from the perspective of a cancer patient.

Pascal Bricault

Cause + Action: Jury

Check out the industry experts who helped determine this year’s winners.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

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Cause + Action: Kashi’s green thumb creates (real) impact

The brand encourages consumers to “Plant it Forward” to bring the focus back on its “real food” message.

Bell Clara

Cause + Action overall winner: Bell’s big ride for mental health

This year, Bell took its “Let’s Talk” initiative across the country with spokesperson Clara Hughes.

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Cause + Actions Awards 2015

Bell rides away with the top prize in this year’s awards that celebrate the best cause campaigns in the country.

Cause + Action Awards Jury

Read up on our panel of judges who selected this year’s winners.

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McDonald’s takes top Cause + Action honours

With work by Cossette, the QSR is the overall winner of this year’s awards celebrating brands’ great cause marketing campaigns.

Cause + Action overall winner: McDonald’s home is where the heart is

Find out what made the QSR’s cause campaign rise to the top.

Cause + Action Awards: Valin suits up to stir social change

The Quebec clothier shows how a low-cost campaign can have a high impact.

Cause + Action Awards: Telus critters find love

The telco inspired Canadians to support WWF-Canada with plush pandas and Twitter-powered vending machines.

Cause + Action Awards: Cashmere celebrates 10 years of cause couture

The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

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2013 Cause + Action awards

Bell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.