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Creative Report Card: Methodology

How do we arrive at the rankings for our annual Creative Report Card? Read on to find out.

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James Ready expands in 2012

After topping this year’s Creative Report Card, Leo Burnett and James Ready plan to introduce a new communication direction, as the budget beer sets its sights on the West and the restaurant market.

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2012 strategy’s Creative Report Card winners revealed

Leo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.

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BBDO and Wrigley get global attention

Skittles “Touch the Rainbow” cleans up on the international awards circuit, earning the brand, agency and creative team runner-up spots in our Creative Report Card.

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Big year for candy and cars

Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.

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Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

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Rethinking on a budget

Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.

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Art & copy runners-up

We got the vital stats on Jeff Da Silva (formerly Proximity) and DDB’s Neil Shapiro, Chris Moore and Daniel Bonder.

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Agencies: full list

Where did your agency rank in our Creative Report Card? Read on to find out.

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Advertisers: full list

From James Ready to Xbox, we’ve got the full rankings for advertisers in this year’s Creative Report Card.

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Art directors: full list

For the complete list of ADs included in this year’s Creative Report Card, read on.

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Copywriters: full list

Who’s got a way with words? See the full rankings for this year’s Creative Report Card.

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Creative directors: full list

See how the country’s best CDs ranked in this year’s Creative Report Card.

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Other Leo award winners

In addition to the agency’s knockout work for James Ready, Leo Burnett nabbed points through campaigns for Bounce and Raising the Roof.

CoverFeb12

Methodology

How do we arrive at the rankings for our annual Creative Report Card? Read on to find out.