Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

Final Bob[1][1]

The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

6428

Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

Tim Hortons

Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

Riviera Pot 1

Waste not, want not

Why brands are riding the wave of conscious consumption.

HF_Box_Classic - Canada

Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.

WisersWeb

Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

Carlton and Raptor bedtime story

Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

Nutella

Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

opener

Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

Periscope app (main image)

Meet the new broadcasters

Could Periscopers, who live-stream the world to the world, be the next online superstars?

FaceOff_R1

Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.

SmartSet1

SmartSet hits the small screen

The Canadian retailer launches a rebranding effort featuring its first-ever TV ads.

C13572 Curly Lawn Signs.indd

Arby’s gets political

Homestyle fries and curly fries face off in an election-themed campaign.